Cruise vacations are still a favourite choice among Americans, according to new consumer research from the American Automobile Association.
Forty-one percent of U.S. residents say they are considering a cruise in the future. Millennials are even more eager, as more than half (52%) say they are ready to take a cruise.
AAA Travel booking data shows that cruising is making a strong comeback, with 2022 bookings nearing pre-pandemic levels. Of those Americans who say they are likely to cruise again, 41% cite a better understanding of the risks presented by COVID-19 as influencing their decision.
“The cruise industry has done an excellent job of prioritizing the health and safety of its guests while still creating a memorable onboard experience that makes cruising so special. This includes every major cruise line continuing to exceed CDC guidance, even though it is now voluntary,” said Paula Twidale, senior vice president, AAA Travel. “As things continue to improve, travelers are eager to return to the high seas to unplug and relax with those they love most.”
Something for Everyone
AAA found that 58.3 million (23%) Americans are considering a cruise in the next two years. The all-inclusive experience, quality time with family and friends and shore excursions top the list as the most attractive aspects of a cruise vacation. Younger generations, like Gen Z, are most excited about spending time with family and friends (57%) and outdoor activities such as the pool and other similar amenities (44%).
“Cruising is a unique experience because it’s as much about the journey as it is the destination,” said Twidale. “In one sailing, you may visit new corners of the world. And the best part – there is something onboard that appeals to every age.”
When it comes to cruising, international destinations like the Caribbean and Mediterranean are the most popular choices.
AAA experts say demand for all things travel – including cruising – is increasing, which means travelers should start planning their next trip. Cruise lines open up reservations as early as two years ahead of sailing and sometimes offer better rates for booking early.
