The economy is a bit of a mess, but young Canadians remain eager to travel. A new Scotiabank study says 61% of Canadian Gen Z’ers and a third of Canadian Millennials (32%) plan to travel this spring. Overall, nearly one-in-four Canadians (23%) say they’re planning to vacation this spring, with another 17% considering travel. Among those officially planning a trip, the majority want to venture internationally (53%), while 42% plan to stay within Canada’s borders. What’s more, younger Canadians (aged 18-34) are mostly looking to travel domestically (53%), while Canadians aged 35-54 (58%) and 55+ (70%) are looking at an international destination. Read more
Millennials
People around the world are feeling overwhelmingly more optimistic about travelling in 2023 compared to 2022 and, despite some current instability felt globally, nearly three quarters (64%) of Canadians report that travelling will always be worth it. The mood is shifting from one of hopeful uncertainty to bold adaptability, as world travellers and Canadians look to go off-grid, challenge themselves with new experiences out of their comfort zone, and splurge on great trips to help make up for time lost to the pandemic. To understand how travel will be reimagined in 2023, Booking.com commissioned extensive research with more than 24,000 Read more
With pandemic travel restrictions largely in the rear-view mirror, a new CIBC polls finds that a majority of Canadians (63 per cent) are ready and excited for travel again. However, some vacation plans remain uncertain with three quarters of Canadians (75 per cent) indicating they are very concerned about the cost of travel due to inflationary pressures. Another poll, this one taken by PayPal Canada, finds that nearly half of millennials plan to splurge on their next vacation. A majority of respondents (97%) plan to travel within North America this year and 25 per cent prefer to explore locally in Read more
Cruise vacations are still a favourite choice among Americans, according to new consumer research from the American Automobile Association. Forty-one percent of U.S. residents say they are considering a cruise in the future. Millennials are even more eager, as more than half (52%) say they are ready to take a cruise. AAA Travel booking data shows that cruising is making a strong comeback, with 2022 bookings nearing pre-pandemic levels. Of those Americans who say they are likely to cruise again, 41% cite a better understanding of the risks presented by COVID-19 as influencing their decision. “The cruise industry has done Read more
A new study of international travellers from American Express shows the world is ready to shake off the pandemic and hit the road again. The study, which looked at travellers from Canada, the U.S., Australia, Japan, the U.K, Mexico and India, found that 74% of respondents agree they are willing to book a trip for 2022 even if they might have to cancel or modify it later. That’s up sharply from 56% last year. The study also found that spending on travel could outpace pre-pandemic levels. Eighty six per cent of consumers expect to spend more or the same on Read more
