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Gen Z

Either the world is changing, or Gen-Z is getting older. A new study finds Gen-Z travellers are more interested in food or, gasp, sightseeing than they are in hitting the nightclubs. Maybe they’re becoming their parents. A new global report from StudentUniverse, a Flight Centre Travel Group company and the world’s largest student and youth travel marketplace, today’s Gen-Z travelers are more culturally aware, open to new experiences and willing to dig deeper into the places they visit. Compared to past generations, the biggest appeals now for young travelers are sightseeing (70%) and experiencing new culture (68%), followed by trying Read more

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The economy is a bit of a mess, but young Canadians remain eager to travel.  A new Scotiabank study says 61% of Canadian Gen Z’ers and a third of Canadian Millennials (32%) plan to travel this spring. Overall, nearly one-in-four Canadians (23%) say they’re planning to vacation this spring, with another 17% considering travel. Among those officially planning a trip, the majority want to venture internationally (53%), while 42% plan to stay within Canada’s borders. What’s more, younger Canadians (aged 18-34) are mostly looking to travel domestically (53%), while Canadians aged 35-54 (58%) and 55+ (70%) are looking at an international destination. Read more

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A new study of international travellers from American Express shows the world is ready to shake off the pandemic and hit the road again. The study, which looked at travellers from Canada, the U.S., Australia, Japan, the U.K, Mexico and India, found that 74% of respondents agree they are willing to book a trip for 2022 even if they might have to cancel or modify it later. That’s up sharply from 56% last year. The study also found that spending on travel could outpace pre-pandemic levels. Eighty six per cent of consumers expect to spend more or the same on Read more

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