Toronto is once again marketing itself in the U.S. as a great travel destination.
The city has done okay with domestic travel, but U.S. visitors are key to Toronto’s tourism, as foreign visitors tend to stay longer and spend more than domestic visitors.
The campaign is called “You Gotta See What We See,” and uses “enthusiastic, passionate Torontonians with stories we believe will resonate with our US audiences specifically.”
Sounds like a smart plan to me. Many would-be travellers love to check out Tik Tok and Instagram pages before they book a trip, so why not use those influencers?
Geographically, Destination Toronto is targeting New York City, San Francisco/ San Jose, Chicago, and Washington D.C. The markets have been chosen not only based on consumer audience profile and propensity to travel to Toronto but also in consideration of overlapping business event (meetings & event) audiences.
The campaign runs through to the end of October.
MORE CANADA-INDIA FLIGHTS
Maybe the best urban park on the planet: Stanley Park in Vancouver. – JIM BYERS PHOTO
The website simpleflying.com reports that Air India is set to increase the frequency of flights between New Delhi and Vancouver, more than doubling its offering. From August 31st, the Indian carrier will serve Vancouver with daily flights, up from its current schedule of three flights per week. That’s great news for B.C. and Canadian tourism.
AMERICAN AIRLINES CANCELLING FLIGHTS
WORLD TRAVEL REBOUND CONTINUES
The International Air Transport Association is reporting strong numbers for world travel in June.
The IATA says total traffic in June 2022 (measured in revenue passenger kilometers or RPKs) was up 76.2% compared to June 2021, primarily propelled by the ongoing strong recovery in international traffic. Globally, traffic is now at 70.8% of pre-pandemic levels.
Domestic traffic for June 2022 was up 5.2% compared to the year-ago period and was at 81.4% of the June 2019 level.
International traffic for June 2022 was up 229.5% versus the same period last year. June 2022 total traffic by revenue passenger kilometers was at 65.0% of June 2019 levels.
