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influencers

Toronto is once again marketing itself in the U.S. as a great travel destination. The city has done okay with domestic travel, but U.S. visitors are key to Toronto’s tourism, as foreign visitors tend to stay longer and spend more than domestic visitors. The campaign is called “You Gotta See What We See,” and uses “enthusiastic, passionate Torontonians with stories we believe will resonate with our US audiences specifically.” Sounds like a smart plan to me. Many would-be travellers love to check out Tik Tok and Instagram pages before they book a trip, so why not use those influencers? Geographically, Read more

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It appears that some of the passengers on board the controversial Sunwing “party flight” to Mexico are back on Canadian soil. CTV News Montreal reports that roughly a dozen passengers managed to arrive in Montreal Wednesday night from Cancun. The network said passengers refused to answer questions from journalists who were waiting for them outside the terminal. Video footage of a Sunwing flight from Montreal to Cancun on December 30 showed reality television stars and Quebec social media influencers whooping it up and dancing in the aisles mid-flight. Many passengers were not wearing masks, while at least one person was Read more

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