The tourism folks in The Big Apple have a new idenitity, and a new campaign. At its annual meeting today (April 4), President and CEO Fred Dixon debuted the new name and brand identity of the city’s official destination marketing organization and convention and visitors bureau for the five boroughs of New York City: New York City Tourism + Conventions. The destination’s new brand system aimed at travelers from around the world includes a new brand strategy and comprehensive visual identity system comprising a new logo, color standards, typography, art direction and graphic elements. The debut of the new name Read more
April 2023
My travel notebook today touches on a major anniversary for a big-time Hollywood studio, a potential WestJet pilots strike vote and a call for more tourism workers in Canada. I also have some thoughts about whether popular places such as Niagara Falls should be called “tourist traps.” THAT’S NOT ALL FOLKS: WARNER BROS. CELEBRATES A HUNDRED YEARS The studio that brought us Bugs Bunny, Casablanca, Batman, Friends, Harry Potter, Game of Thrones, The Wizard of Oz and Big Bang Theory is celebrating a special anniversary TODAY. It was on April 4, 1923 that a group of four brothers, Harry, Albert, Read more
A recent 2023 Blue Cross Travel Study found that 90% of Ontario residents said they want to take a vacation this year. However, the survey also indicated that nine in ten Ontarians also experience some form of stress while travelling. Here are some key findings: 71% of Ontarians said they experience stress while travelling for leisure and 83% said they experience stress while travelling for business. Asked what causes stress while travelling, 42% said high costs, while 33% cited cancelled or changed flights and 32% said lost or stolen bags. Safety and security was mentioned by 30%. More than one Read more
