A coordinated statewide effort to support Maui’s tourism recovery is now underway, with the launch of a $6 million Maui Emergency Marketing Campaign funded by the Hawaiʻi Tourism Authority (HTA). With Maui’s visitor arrivals still 21% below pre-pandemic levels, the initiative addresses critical recovery needs that impact the entire state’s visitor industry ecosystem. By focusing efforts where they are needed most, the campaign will stimulate travel demand as early as this summer and through the end of 2025—supporting local businesses, preserving jobs, and restoring visitor confidence in the state’s most important economic driver. (Some people worry about the cost of Read more
June 2025
Destination Canada has unveiled a new campaign, “Canada, naturally.” It’s a nice play on words that emphasizes this country’s truly spectacular natural landscapes. The first look of this long-term campaign came with the launch of the U.S. multi-channel marketing campaign that went live in market May 12. “Rooted in Destination Canada’s 2030 Strategy: A World of Opportunity, Canada, naturally. is a bold step toward strengthening Canada’s global position and generating $160B in annual tourism revenue by 2030,” Destination Canada officials said. “To achieve this goal and build long-lasting demand, Canada needs to be a destination that resonates deeply with target Read more
