From October 21-23, visitors can head to Yonge-Dundas Square in Toronto to experience a taste of Taiwan’s diverse offerings through a life-sized pop-up activation of a traditional Taiwanese house courtesy of Taiwan Tourism Bureau. This activation comes just weeks after Taiwan officially announced its quarantine lift for international visitors. This activation is a part of a multi-faceted campaign by Taiwan Tourism Bureau to promote the return of travel to Taiwan, and educate the eastern Canadian market on Taiwan’s many offerings. The campaign also features influencer partnerships, digital and out-of-home advertising, and a consumer sweepstake which offers one lucky winner roundtrip Read more
Asia
With Hurricane Ian receding on the news cycle, Florida’s tourism-marketing agency is launching a $2.7 million USD campaign to show that large areas of the state were not badly damaged by the storm. Fox News says the Visit Florida campaign will run on digital and social media platforms through the end of October and show recent footage taken from 14 parts of the state with the message, “Sun’s Shining in Florida.” Florida is, of course, a very large state. Hurricane Ian devasted areas around Fort Myers/Sanibel/Captiva, but many other areas of the Sunshine State, including Saint Augustine and Florida’s Historic Read more
Air Canada today announced the strategic expansion of its international network for summer 2023, with the addition of new European services to Brussels, Toulouse and Copenhagen. It is also resuming key Asia services to Tokyo-Haneda and Osaka, and is restoring frequencies to leading destinations in the Atlantic, Pacific and South America regions. “We continue to pursue our disciplined approach of expanding our global network in response to anticipated demand. We are especially pleased to be adding three new strategic routes to Europe, resuming important services to Japan, and increasing frequencies to key international destinations for summer 2023,” said Mark Galardo, Read more
India Top Destination for Canadians for Thanksgiving; WestJet Launches First Asian Airline Codeshare
With Canadian borders having fully opened October 1, Canadians are eager to travel the world. And the top destination for Thanksgiving weekend is New Delhi, India. “This year, we’re seeing more than half of travel will be international for Thanksgiving from Canada, that’s a big shift from where we were a couple of years ago,” said Laura Lindsay, head of consumer communications and public relations at Skyscanner. “New Delhi is the top destination for Canadians over Thanksgiving. “Obviously, it’s a time that people [tend to] choose to reconnect with friends and family, or take that extra piece of time off Read more
WestJet is banking on Calgary as its future hub, moving all its 787 Dreamliners into Calgary International Airport and creating a tourism partnership with the province of Alberta. They’re also talking about using Calgary as a hub for more flights to Europe and even Asia. Speaking at a news conference in Calgary, WestJet CEO Alexis von Hoensbroech said the Alberta-based airline will designate Calgary as its exclusive global connecting hub. “The WestJet Group and the Government of Alberta today announced a first-of-its-kind partnership, focused on significantly advancing aviation across the province in support of a stronger economy and a long-lasting, Read more
