Brand USA, the people in charge of marketing the U.S. to the world, have a new campaign called “America the Beautiful.” The announcement, made today at the U.S. Travel Association’s IPW event in Chicago, includes the launch of a new global tourism campaign, America the Beautiful, and the introduction of a dedicated digital hub, AmericaTheBeautiful.com. The campaign aims to showcase the diversity and richness of U.S. destinations and encourage international travel to the United States in 2025 and beyond. Brand USA also outlined key milestones shaping the coming decade — including America250 (celebrating the 250th anniversary of the U.S.), the Read more
U.S.A.
Sometimes I wonder about people. I was looking at my Threads social media account yesterday ,where I saw that someone worried about the demonstrations in Los Angeles asked if it was safe to visit Monterey, California. What?? Has this person ever looked at an atlas or a map? Did they bother to look at the map on their phone to see where Monterey is? Folks, it’s a good five-plus hours from L.A. to Monterey, which is a sleepy, tourist town known for its aquarium and lovely waterfront. Of course, it’s safe to visit Monterey. It’s like asking if it’s safe Read more
A coordinated statewide effort to support Maui’s tourism recovery is now underway, with the launch of a $6 million Maui Emergency Marketing Campaign funded by the Hawaiʻi Tourism Authority (HTA). With Maui’s visitor arrivals still 21% below pre-pandemic levels, the initiative addresses critical recovery needs that impact the entire state’s visitor industry ecosystem. By focusing efforts where they are needed most, the campaign will stimulate travel demand as early as this summer and through the end of 2025—supporting local businesses, preserving jobs, and restoring visitor confidence in the state’s most important economic driver. (Some people worry about the cost of Read more
Destination Canada has unveiled a new campaign, “Canada, naturally.” It’s a nice play on words that emphasizes this country’s truly spectacular natural landscapes. The first look of this long-term campaign came with the launch of the U.S. multi-channel marketing campaign that went live in market May 12. “Rooted in Destination Canada’s 2030 Strategy: A World of Opportunity, Canada, naturally. is a bold step toward strengthening Canada’s global position and generating $160B in annual tourism revenue by 2030,” Destination Canada officials said. “To achieve this goal and build long-lasting demand, Canada needs to be a destination that resonates deeply with target Read more
Dr. Beach, a Florida-based researcher who compiles a list of the best beaches in the USA every year, has come out with his list of top beaches for 2025. I’ll give him credit for not just including sun destinations, but I still take issue with some of his choices. Here’s his top ten for 2025: Coopers Beach, Southampton, New York (Long Island) Wailea Beach, Maui, Hawaii Poipu Beach, Kauai, Hawaii Delnor-Wiggins Pass State Park, Naples, Florida Main Beach, East Hampton, New York (Long Island) Beachwater Park, Kiawah Island, South Carolina St. Andrews State Park, Panama City, Florida Kaunaoa Beach, Hawaii Read more
