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FIFA World Cup

U.S. domestic travel is up sharply for the Fourth of July weekend, and the big winners are Florida, California and Texas. U.S. domestic travel demand for the July 4th holiday period is pacing ahead of last year, as domestic flight reservations for travel between July 2 and July 6, 2026 are up +8.1% year on year according to new analysis from The Data Appeal Company / Almaviva Group. The study looked at flight booking performance from January to May 2026 for travel within the United States between July 2 and July 6, 2026, complemented by consolidated lodging stay data for Read more

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Sports Illustrated recently published a ranking of the best cities for taking in the World Cup. They looked at the quality of the games, the cities themselves, the stadiums, and the locations of the stadiums to come up with a list of the best cities of the 16 that are hosting games. Here are the results, along with some of the reasoning.   16. SAN FRANCISCO – not the best games, and too far from downtown S.F. 15. KANSAS CITY – Again, stadium too far from downtown. 14. NEW YORK NEW JERSEY – The Meadowlands stadium is “a nightmare” to Read more

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Brand USA, the people in charge of marketing the U.S. to the world, have a new campaign called “America the Beautiful.” The announcement, made today at the U.S. Travel Association’s IPW event in Chicago, includes the launch of a new global tourism campaign, America the Beautiful, and the introduction of a dedicated digital hub, AmericaTheBeautiful.com. The campaign aims to showcase the diversity and richness of U.S. destinations and encourage international travel to the United States in 2025 and beyond. Brand USA also outlined key milestones shaping the coming decade — including America250 (celebrating the 250th anniversary of the U.S.), the Read more

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