Brand USA, the people in charge of marketing the U.S. to the world, have a new campaign called “America the Beautiful.” The announcement, made today at the U.S. Travel Association’s IPW event in Chicago, includes the launch of a new global tourism campaign, America the Beautiful, and the introduction of a dedicated digital hub, AmericaTheBeautiful.com. The campaign aims to showcase the diversity and richness of U.S. destinations and encourage international travel to the United States in 2025 and beyond. Brand USA also outlined key milestones shaping the coming decade — including America250 (celebrating the 250th anniversary of the U.S.), the Read more
Brand USA
Many Canadians are avoiding trips to the U.S. right now. But that doesn’t mean there aren’t tons of new things to see do and places to explore. The U.S. is always unveiling new experiences and destinations, and Brand USA invites visitors to explore them all. Looking ahead to 2025 and into early 2026, travellers can expect a wave of new additions, major milestones, and exciting developments across the country. “There are so many reasons to visit the USA and even more reasons to return,” said Fred Dixon, president and CEO of Brand USA. “The joy of travelling to the U.S. Read more
The U.S. Travel Association has released a study that found the United States ranks 17th out of 18 top travel markets in terms of global competitiveness. Decades of underinvestment and a lack of focus and coordination from federal policymakers caused the U.S. to fall behind, while other countries actively apply robust strategies to increase travel and grow economic output, the study suggests. The study gave the U.S. a 47% score, placing 17th out of 18 countries. Only China was worse. Canada ranked fifth in the report with 59%. Finishing on top of the list was the UK (72%), followed by France, Read more
Cross border travel between Canada and the U.S. is growing, and experts see a strong recovery on the horizon. BrandUSA, which seeks to boost travel to the United States, sponsored a virtual tourism/travel session earlier today with border, tourism and airline officials. Tim Liu, Managing Director, Sales Planning & Effectiveness at Air Canada, said things are looking much better these days. “We are definitely seeing strong signs of growth and we expect to return to a more normal Canada-USA air travel market,” he said. “We definitely see that recovery under way.” “We expect it to be fast-paced recovery and expect Read more
When you think about visiting the U.S., places like New York City and San Francisco and Orlando obviously come to mind. Ditto for great natural sites such as the Grand Canyon, the beaches of Hawaii and the Rocky Mountains. You could make the argument that American music has had an even bigger impact on the world than any of those cities or destinations. From jazz to blues to rock and roll, and from George and Ira Gershwin to Elvis Presley and Jay Z, American musicians have influenced the world for decades. The Beatles wouldn’t have existed without Elvis or Buddy Read more
