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consumer trends

Canadian travellers are increasingly committed to sustainable travel, according to a new study from Booking.com. The company’s survey found that 62% of Canadian travellers say that they want to travel more sustainably over the coming 12 months; a 15% increase over what the company’s 2021 data found. With 76% of Canadian travellers confirming that sustainable travel is important to them, 41% of respondents cited that recent news about climate change has influenced them to make more sustainable travel choices. To that end, a quarter (26%) of Canadian travellers say that the sustainability efforts of accommodations and transport providers play a Read more

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