If you thought you saw more tourists than normal in Canada this summer, you’re probably right. Destination Canada, which markets Canada to the world, says Canada’s tourism sector achieved a record-breaking summer in 2025, with May to August revenue reaching nearly $60 billion. That represents a 6% year-over-year increase. The record revenue was driven by a strong base of Canadian travellers who chose to explore our country like never before, with the highest domestic growth coming from Canadians travelling outside of their home province. That means economic benefits were spread across the country. Rising international interest also powered the record summer, Read more
Destination Canada
Canadian tourism is setting an ambitious goal to move up the tourism ladder. Whether it can be achieved is something nobody will know for several years. Destination Canada on Thursday May 16 launched its new tourism strategy, ‘A World of Opportunity‘ which sets a firm focus on transforming the Canadian tourism sector and catapulting Canada back into the top seven global destinations by 2030. Destination Canada President and CEO, Marsha Walden, and Soraya Martinez Ferrada, Minister of Tourism, officially presented the tourism roadmap designed to increase Canada’s global competitiveness and bring in up to $160 billion in annual revenue by Read more
The Canadian tourism industry, which accounts for one in ten jobs across the country, is expected to recover to 2019 levels a year earlier than previously forecast. In a study that will no doubt produce smiles on the faces of airline, hotel and restaurant workers from coast to coast and boost the number of jobs, Destination Canada’s new Fall Tourism Outlook says the country’s tourism sector is growing stronger and was given a boost by the recent lifting of COVID-19 restrictions. The study says leisure travel in Canada is now expected to recover to 2019 levels by 2024, one year Read more
Canadian hotels are pretty much back to 2019 occupancy levels, and Google searches for Canada are higher than they were prior to the pandemic. Destination Canada’s quarterly report, issued today, finds that travel has strongly rebounded in the country. “Buoyed by hotel occupancy in regions exceeding their 2019 levels and lifts in urban areas closing in on their pre-pandemic performance, average hotel occupancy in June 2022 for Canada stood 1% below its 2019 level,” the report said. “Travel to Canada is in demand, with Google search from international markets exceeding 2019 levels.” Destination Canada said domestic air connectivity has improved Read more
Domestic leisure travel in Canada will soon be back to pre-pandemic levels, says a new report from Destination Canada. But international and domestic business travel aren’t expected to recover for a few more years. Here’s a synopsis of the report. As of spring 2022, with borders open to fully vaccinated travellers and health measures less restrictive in all parts of the country, revenues are forecast to grow to between $80 billion and $85 billion in 2022. Recovery will be uneven, with resort communities performing well, while rural and urban centres that are more dependent on international guests and business travellers Read more
