Brand USA, the people in charge of marketing the U.S. to the world, have a new campaign called “America the Beautiful.” The announcement, made today at the U.S. Travel Association’s IPW event in Chicago, includes the launch of a new global tourism campaign, America the Beautiful, and the introduction of a dedicated digital hub, AmericaTheBeautiful.com. The campaign aims to showcase the diversity and richness of U.S. destinations and encourage international travel to the United States in 2025 and beyond. Brand USA also outlined key milestones shaping the coming decade — including America250 (celebrating the 250th anniversary of the U.S.), the Read more
