Summer 2025 is shaping up to be a good one for Canadian travellers, with homegrown nature, European escapes, and meaningful experiences leading the way. Booking.com has uncovered new data on Canadians’ summer travel plans. Here’s a snapshot of what’s shaping the season: Travel optimism is high. 72% of Canadian leisure travellers feel excited about exploring the world this summer, and the same amount (72%) expect to spend more on travel than they did in 2024. Canadians are keen to take advantage of our renowned green spaces and biodiversity. 42% of Canadian travellers express a desire to explore natural Read more
marketing
A coordinated statewide effort to support Maui’s tourism recovery is now underway, with the launch of a $6 million Maui Emergency Marketing Campaign funded by the Hawaiʻi Tourism Authority (HTA). With Maui’s visitor arrivals still 21% below pre-pandemic levels, the initiative addresses critical recovery needs that impact the entire state’s visitor industry ecosystem. By focusing efforts where they are needed most, the campaign will stimulate travel demand as early as this summer and through the end of 2025—supporting local businesses, preserving jobs, and restoring visitor confidence in the state’s most important economic driver. (Some people worry about the cost of Read more
It was at the end of the NBA All-Star Game in Charlotte, North Carolina in 2019. The next year’s game was slated for Chicago, and someone had to take an NBA basketball signed by the legendary Michael Jordan and escort it safely to Chicago. Lisa Nucci, who’s now Chief Marketing Officer for the city of Chicago’s tourism office, Choose Chicago, was Director of Marketing for the Chicago Bulls at the time (she was later Senior Director and Executive Director of Marketing) and was given the task of shepherding the invaluable ball to the Windy City. So, how did she handle Read more
Somehow I missed it, but I now see that the Hawaii Tourism Authority has launched a campaign to boost Maui tourism. Called Mākaukau Maui, which means “Maui is Read,” the campaign seeks to let would-be visitors know that it’s a good time to visit. “We wanted to offer a platform and a voice for them to make that invitation to folks,” T. Ilihia Gionson, the Hawai’i Tourism Authority’s public affairs officer, said in a story in Skift magazine. “We’re almost nine months since the fire, and we continue to hear ‘We’re not sure if Maui is open,’ or ‘We’re not Read more
Here’s a new way for a tourism board to reach a key audience. The Bahamas Ministry of Tourism, Investments & Aviation has solidified a multi-year partnership with the Dallas Cowboys to tap into the U.S. Southwest market. The collaboration aims to reach Dallas Cowboys fans across the United States. As part of this multi-year agreement, The Islands of The Bahamas branding will prominently feature at AT&T Stadium home games in Arlington, Texas, along with TV and radio ads, Bahamian-themed promotions, and on-site activities. Cowboys fans will have the chance to win social media sweepstakes for a home game or an Read more
