It was at the end of the NBA All-Star Game in Charlotte, North Carolina in 2019. The next year’s game was slated for Chicago, and someone had to take an NBA basketball signed by the legendary Michael Jordan and escort it safely to Chicago. Lisa Nucci, who’s now Chief Marketing Officer for the city of Chicago’s tourism office, Choose Chicago, was Director of Marketing for the Chicago Bulls at the time (she was later Senior Director and Executive Director of Marketing) and was given the task of shepherding the invaluable ball to the Windy City. So, how did she handle Read more
marketing
Somehow I missed it, but I now see that the Hawaii Tourism Authority has launched a campaign to boost Maui tourism. Called Mākaukau Maui, which means “Maui is Read,” the campaign seeks to let would-be visitors know that it’s a good time to visit. “We wanted to offer a platform and a voice for them to make that invitation to folks,” T. Ilihia Gionson, the Hawai’i Tourism Authority’s public affairs officer, said in a story in Skift magazine. “We’re almost nine months since the fire, and we continue to hear ‘We’re not sure if Maui is open,’ or ‘We’re not Read more
Here’s a new way for a tourism board to reach a key audience. The Bahamas Ministry of Tourism, Investments & Aviation has solidified a multi-year partnership with the Dallas Cowboys to tap into the U.S. Southwest market. The collaboration aims to reach Dallas Cowboys fans across the United States. As part of this multi-year agreement, The Islands of The Bahamas branding will prominently feature at AT&T Stadium home games in Arlington, Texas, along with TV and radio ads, Bahamian-themed promotions, and on-site activities. Cowboys fans will have the chance to win social media sweepstakes for a home game or an Read more
The City by the Bay has launched its largest–ever global marketing and advertising campaign, “Always San Francisco,” to promote tourism to the city. The multi–million–dollar campaign, promoted by The San Francisco Travel Association, targets leisure travelers and meeting planners in major domestic markets and key international markets. It is the destination marketing organization’s first campaign to include television advertising. Celebrating the city’s bold, inviting, and playful ethos, the “Always San Francisco” campaign features iconic locations visitors already connect to San Francisco—the Golden Gate Bridge, cable cars, and Lombard Street—and ones that showcase the city’s vibrant neighbourhoods and the diversity of Read more
Tourism Ireland’s new global campaign – ‘Fill your heart with Ireland’ – is going live in Canada this week. The campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of our visitors and of locals – and inviting potential holidaymakers to experience those for themselves. It’s an advocacy-led campaign, starring a selection of famous Irish personalities sharing the things about Ireland which fill their hearts and dialling up what differentiates Ireland from other destinations. The new ads will shine a light on Ireland’s characters and culture, through engaging personal anecdotes told by Read more
