Somehow I missed it, but I now see that the Hawaii Tourism Authority has launched a campaign to boost Maui tourism. Called Mākaukau Maui, which means “Maui is Read,” the campaign seeks to let would-be visitors know that it’s a good time to visit. “We wanted to offer a platform and a voice for them to make that invitation to folks,” T. Ilihia Gionson, the Hawai’i Tourism Authority’s public affairs officer, said in a story in Skift magazine. “We’re almost nine months since the fire, and we continue to hear ‘We’re not sure if Maui is open,’ or ‘We’re not Read more
Maui Fire
Hawai’i Governor Josh Green today declared that the West Maui communities of Kā‘anapali, Nāpili, Honokōwai, and Kapalua will fully reopen on Sunday, October 8, two months after the August 8 wildfires that destroyed Lahaina. Hawai‘i residents and visitors are encouraged to make travel plans to Maui and support the island’s businesses, restaurants, retail outlets, attractions, and accommodations. All previous restrictions for travel to West Maui communities north of Lahaina will be lifted October 8 and no one should be discouraged or reluctant to go and support the businesses and workers that rely on tourism in West Maui for their families’ Read more
I wrote a story last week that quoted Hawaii tourism officials as saying it’s a good time to visit Maui. The gist of the article was that many areas of Maui are open to visitors (west Maui won’t open until October 15), and that local workers need tourism to return so they can keep their jobs. Many readers agree, but some still don’t like the idea of visitors so soon after the August 8 fire that killed at least 115 people and destroyed almost all of the beautiful town of Lahaina. Here are some sample comments: “We will leave Maui Read more
If you’re a Maui lover and you’re wondering if it’s the right time to go, the Hawai’i Tourism Authority has an emphatic answer for you. “Yes.” I caught up with Kalani Ka’ana’ana, the authority’s chief brand officer, for an update on Maui tourism as he was boarding a plane on Wednesday. There have been suggestions in some quarters that it’s too early to return to the island, which saw the town of Lahaina burned to cinders earlier this month. At least 115 people are confirmed dead, and the missing persons count could be as high as 1,100. “I know it’s Read more
I’ve been telling myself it’s only a tree. But it seems to be a lot more. Lahaina, Maui has been home to a massive banyan tree for decades. It’s said to be the second largest Ficus benghalensis in the world, and it spreads over an entire block on Front Street, just steps from the Pacific Ocean. Planted 150 years ago, this handsome, romantic, shady tree has witnessed wedding proposals and probably a few break-ups. It’s thick vines have been swung on by kids for generations, and its multiple trunks carved into far too many times by visiting lovers. Still it’s Read more
