It’s not the easiest time to sell a U.S. destination in Canada. But Visit Florida folks are a determined bunch. The new head of the group charged with boosting tourism to the Sunshine State, Visit Florida President and CEO Bryan Griffin, was in Toronto this week to chat about the state’s ongoing efforts to keep Canadian travellers heading south. I sat down with him for a one-on-one chat that covered off everything from lesser-known corners of the state to explore to Michelin restaurants. And, of course, the ongoing problem of diminished Canadian visitation to Florida. “This is part of my Read more
