The Hawai‘i Tourism Authority (HTA) has launched new targeted campaigns as part of its global marketing and visitor education efforts. The purpose of these initiatives is to reinvigorate responsible travel demand from key markets around the world to the Hawaiian Islands. “We are being more assertive in our messaging strategy with inspiring campaigns that spotlight Hawai‘i’s people, culture and experiences unlike anywhere else in the world,” said Mufi Hannemann, HTA board chair. “We need to ensure that the Hawaiian Islands stay top-of-mind among travelers amidst the competitive global market, especially as we head into the summer and fall.” “The Read more
student travel
Either the world is changing, or Gen-Z is getting older. A new study finds Gen-Z travellers are more interested in food or, gasp, sightseeing than they are in hitting the nightclubs. Maybe they’re becoming their parents. A new global report from StudentUniverse, a Flight Centre Travel Group company and the world’s largest student and youth travel marketplace, today’s Gen-Z travelers are more culturally aware, open to new experiences and willing to dig deeper into the places they visit. Compared to past generations, the biggest appeals now for young travelers are sightseeing (70%) and experiencing new culture (68%), followed by trying Read more
