Tourism Ireland’s new global campaign – ‘Fill your heart with Ireland’ – is going live in Canada this week. The campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of our visitors and of locals – and inviting potential holidaymakers to experience those for themselves. It’s an advocacy-led campaign, starring a selection of famous Irish personalities sharing the things about Ireland which fill their hearts and dialling up what differentiates Ireland from other destinations. The new ads will shine a light on Ireland’s characters and culture, through engaging personal anecdotes told by Read more
TV
As I watch the rain turn to snow ere in windy and increasingly cold Toronto, I notice a couple of interesting moves by North American tourism boards. North of the border, Quebec City is pleading with the creators of the “White Lotus” TV show to film in one of North America’s oldest (and most romantic) cities. The Toronto Star and Canadian Press report that Destination Quebec City and its advertising agency have created a presentation promoting te city and its biggest assets as an ideal filming spot. Part of their pitch, of course, is the fairy tale-like Fairmont Le Chateau Read more
Canadians can now catch the World Cup, NHL hockey and Jack Armstrong at 35,000 feet. Air Canada today announced it has launched Live TV on select aircraft and domestic routes, becoming the only Canadian carrier to offer customers the ability to cheer on their favourite sports teams by watching global sporting events in real time or watch live national news onboard a flight. Live TV on Air Canada flights currently features six Canadian English and French channels which are available as part of the airline’s complimentary and extensive inflight entertainment programming. That means great World Cup action, as well as Read more
Meredith Vieira has been all over the world in her role as a reporter, but her visit on the Avalon View from Avalon Waterways was her first trip on a cruise ship. Vieira (see my ship christening story) said she’s a little frightened of water, but loved being on a river where she could clearly see land. “I would definitely do this again,” she told a group of journalists the day after the christening. “You can make it whatever you want, and they help make it whatever you want.” “I didn’t realize how emotional I would get,” Vieira said. “I Read more
It’s tricky when you invite someone who’s afraid of the water to get on board a ship. It’s especially unusual to ask that person to christen the ship, become the ship’s godmother, and then take a four-day cruise. But everything went according to plan this week when television star and journalist Meredith Vieira christened the newest “suite ship” in the Avalon Waterways fleet. (See short video here) Vieira handled the honors with aplomb in Bratislava, Slovakia on Tuesday, and with a bit of emotion to boot, cutting a long cord with a pair of scissors and sending a bottle of Read more
