The U.S. will host nearly 80 World Cup contests this year, including the semifinals and finals. It’s also the 250th anniversary of the founding of the U.S. and the 100th anniversary of America’s most iconic road, Route 66. By all rights, U.S. travel and tourism officials should be booking rooms left, right and centre (sorry, center). But ongoing political issues, rising prices for visas for some visitors, and a general reluctance to visit the States by residents of many countries (including Canada) has some questioning whether a golden opportunity will slip out of their fingers this year. Travel Weekly recently Read more
United states tourism
Brand USA, the people in charge of marketing the U.S. to the world, have a new campaign called “America the Beautiful.” The announcement, made today at the U.S. Travel Association’s IPW event in Chicago, includes the launch of a new global tourism campaign, America the Beautiful, and the introduction of a dedicated digital hub, AmericaTheBeautiful.com. The campaign aims to showcase the diversity and richness of U.S. destinations and encourage international travel to the United States in 2025 and beyond. Brand USA also outlined key milestones shaping the coming decade — including America250 (celebrating the 250th anniversary of the U.S.), the Read more
Travel associations on both sides of the border have banded together to tackle unprecedented challenges facing the industry in 2025 — starting with the ongoing tariff war between the U.S. and Canada. The newly formed Beyond Borders Tourism Coalition (BBTC) brings together the United States Tour Operators Association and the Canadian Association of Tour Operators as well as the Adventure Travel Trade Association, American Bus Association, Indigenous Tourism Association of Canada, International Inbound Travel Association, National Tour Association and Student & Youth Travel Association. “The travel industry’s interconnected nature demands unified voice and action to tackle shared challenges arising from Read more
Canadians have a great, new way to learn about the Caribbean, one of the world’s top travel destinations. One Caribbean Canada is delighted to announce the launch of a new Caribbean tourism group in Canada, complete with a website promoting the Caribbean region. The launch of this website represents the collaboration of multiple Caribbean tourism offices wishing to promote their countries to the Canadian market and to be a Caribbean travel resource for consumers, travel advisors, journalists and meeting planners. “For consumers, this new website offers a place to start their research with information and links to multiple destinations in Read more
