The Hawai‘i Tourism Authority (HTA) has launched new targeted campaigns as part of its global marketing and visitor education efforts. The purpose of these initiatives is to reinvigorate responsible travel demand from key markets around the world to the Hawaiian Islands. “We are being more assertive in our messaging strategy with inspiring campaigns that spotlight Hawai‘i’s people, culture and experiences unlike anywhere else in the world,” said Mufi Hannemann, HTA board chair. “We need to ensure that the Hawaiian Islands stay top-of-mind among travelers amidst the competitive global market, especially as we head into the summer and fall.” “The Read more
Australia/New Zealand/PAC
In case you’ve been living in a cave, Taylor Swift has a new album out. One of the songs, “Florida,” has a line about a Florida panhandle city called Destin, which is famous for its relaxed vibe and white sand beaches. “Little did you know your home’s really only a town you’re just a guest in, So you work your life away just to pay for a timeshare down in Destin,” Swift sings in the song, which is on her “Tortured Poets Department ” album. Destin Tourism, not being entirely without common sense, is hoping to capitalize on their five Read more
Time to look at some interesting lists again. Trip Advisor has a list out of the top 25 beaches in the world, and in the U.S.A. I find these fun to look at, and I will say the world list includes a ton of places I don’t know. Still, I find the trouble with these lists is that Trip Advisor clients tend to go to a lot of the “usual” places, which skews the results. There are some unexpected spots on the world list, including Zanzibar and Indonesia. But Australia only gets one spot in the top 25, and it’s Read more
If you’ve ever seen the tremendous video of the poor “Zone One” boarding pass guy waiting to get on a plane, you might understand where I’m coming from with this piece. For those who don’t know it or don’t have time right now to watch it via this link, the skit involves a fellow who eagerly bounds to the front of a gate lineup as he’s holding a precious “Zone One” boarding pass. Of course, he waits for First Class, and then Business, and then elite rewards members and kids and folks in wheelchairs and is still standing in line. Read more
Elise Parker from Walk Into Luxury tours is guiding my wife and I along the coast of Western Australia near Injidup Beach. The ocean is an achingly bright shade of blue the Benjamin Moore people haven’t created yet, and is crashing against spiky, orange-brown rocks on a pale golden beach. As we walk, she points out native plants that can be quite useful if one knows the secrets. The nectar from a Melaleuca can be licked, or collected and made into a sweet drink. Some grasses that don’t look like much can be eaten raw, or roasted. Being more of Read more
