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Destination Analysts

Americans are itching to hit the road again, a new travel study says. Destination Analysts surveyed American travelers and found that 87.6% have current trip plans. Eighty one per cent of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind. The survey also found that a record high 57.9% feel things are closer to normal in the U.S. Americans’ perceived impact of COVID on their ability to have meaningful travel experiences is at a record low (35.9%). Another bit of good news is that avoidance of conventions and conferences reached a record Read more

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A new report finds more than eight in ten Americans are in a “ready to travel” state of mind, up five points from two weeks ago and one of the highest levels since the start of the pandemic. A new study of 1,200 American travellers by Destination Analysts shows that “travel sentiment has recovered from Omicron and in some areas even soared to levels not seen since the Summer 2021 vaccine rollout-high. “American travelers optimistic about the course of the pandemic over the next month climbed over 11 points in the last two weeks, reaching 41.9%—exceeding the post-Delta recovery,” the Read more

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Americans are planning more trips now than at any time in since the start of the pandemic, a new study says. A report from Destination Analysts finds that nearly 80% of American travelers have trips currently planned in 2022. The average number of anticipated leisure trips Americans plan to take over the next 12 months has hit its highest peak during the pandemic era at 3.1. Their January study also finds that 72.8% of Americans expressed higher levels of excitement for their prospective travel future; the highest level it’s been since the Omicron wave began. More than 70% have engaged Read more

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Destination Analysts has released a new poll that shows Americans are ready to travel again. And that’s good news for the industry. The company issued a press release today (January 3) to say that the Omicron variant did, indeed impact holiday travel and is impacting future travel. But maybe not as much as some thought. “The number of American travelers reporting that that the situation with the Omicron variant has impacted their travel continued to grow, to 32.9%, up from 30.9% two weeks prior. Of the group of travelers who were impacted, 50.7% say they have postponed one or more Read more

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American travellers are feeling more jittery about travel. Again. After a two-month period of recovery, with the emergence of the Omicron variant, the coronavirus has struck back on travel sentiment and behaviours. A study by Destination Analysts finds that American travellers are feeling more anxious and less optimistic about the near-term. Openness to travel inspiration is at 59.7%, falling from 64.0% two weeks ago. In Destination Analysts’ Travel Marketing Sentiment Index, the impact of the Omicron variant is now apparent, although the declines have not dipped to the lows of the Delta-variant period. The study did not include Canadian results, Read more

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