Americans are itching to hit the road again, a new travel study says. Destination Analysts surveyed American travelers and found that 87.6% have current trip plans. Eighty one per cent of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind. The survey also found that a record high 57.9% feel things are closer to normal in the U.S. Americans’ perceived impact of COVID on their ability to have meaningful travel experiences is at a record low (35.9%). Another bit of good news is that avoidance of conventions and conferences reached a record Read more
local travel
This is the second in an ongoing series of posts on the FUTURE OF TRAVEL. I listened in on a couple of very good webinars, but I want to instead today talk about a great study that really hits the Canadian market. Abacus Data, which has offices in Toronto and Ottawa, did a survey of more than 1,000 Canadians the other day and came away with some very interesting stats that should be encouraging for folks in Canadian tourism. The study, conducted April 2 to 7, posited the following question: “Assuming travel restrictions are lifted at the end of June, Read more
Canada has, on occasion, been laughed at for being a tad on safe and conservative side of the tourism ledger. Given the climate we’re living in and the COVID-19 crisis, “safe” might be the best thing we have going for us, tourism consultant Greg Klassen says. Speaking on Hotelier Magazine’s Checking In podcast with host Rosanna Caira, Klassen said he worked for more than a decade at Destination Canada, selling the country to potential visitors. “We were always fighting this notion of Canada as a safe place,” said Klassen, a partner at Twenty31 consulting in Vancouver. “But people were going Read more
