The City by the Bay has launched its largest–ever global marketing and advertising campaign, “Always San Francisco,” to promote tourism to the city. The multi–million–dollar campaign, promoted by The San Francisco Travel Association, targets leisure travelers and meeting planners in major domestic markets and key international markets. It is the destination marketing organization’s first campaign to include television advertising. Celebrating the city’s bold, inviting, and playful ethos, the “Always San Francisco” campaign features iconic locations visitors already connect to San Francisco—the Golden Gate Bridge, cable cars, and Lombard Street—and ones that showcase the city’s vibrant neighbourhoods and the diversity of Read more
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Tourism Ireland’s new global campaign – ‘Fill your heart with Ireland’ – is going live in Canada this week. The campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of our visitors and of locals – and inviting potential holidaymakers to experience those for themselves. It’s an advocacy-led campaign, starring a selection of famous Irish personalities sharing the things about Ireland which fill their hearts and dialling up what differentiates Ireland from other destinations. The new ads will shine a light on Ireland’s characters and culture, through engaging personal anecdotes told by Read more
The tourism folks in The Big Apple have a new idenitity, and a new campaign. At its annual meeting today (April 4), President and CEO Fred Dixon debuted the new name and brand identity of the city’s official destination marketing organization and convention and visitors bureau for the five boroughs of New York City: New York City Tourism + Conventions. The destination’s new brand system aimed at travelers from around the world includes a new brand strategy and comprehensive visual identity system comprising a new logo, color standards, typography, art direction and graphic elements. The debut of the new name Read more
Brits are devouring a television show that features people racing across Canada, and Canadian tourism officials hope it will boost British visits to the country. An Amazing Race-style show called “Race Across the World” has contestants dashing from Haida Gwaii, the remote set of islands north of Vancouver Island, to St. John’s. But entirely by land or water; no air planes. The show is getting lots of attention, and a story in The Guardian says Canadian tourism officials are keeping a close eye. Great Britain is Canada’s number one overseas (not international, that’s the U.S.) market for visitors, but numbers Read more
Tahiti Tourisme is excited to announce the launch of the destination’s global Treasure Every Moment campaign. With a series of cinematic videos translated into six languages, the campaign takes viewers on a dazzling and immersive visit to The Islands of Tahiti, showcasing the destination’s local life, sustainability, an incredible range of activities, and diverse landscapes. The Treasure Every Moment campaign will introduce viewers to a side of The Islands of Tahiti that many haven’t seen, beyond the overwater bungalows of Bora Bora and into the heart of the destination. Whilst romance, exceptional hotels, and crystal clear waters remain in abundance Read more
