Toronto is once again marketing itself in the U.S. as a great travel destination. The city has done okay with domestic travel, but U.S. visitors are key to Toronto’s tourism, as foreign visitors tend to stay longer and spend more than domestic visitors. The campaign is called “You Gotta See What We See,” and uses “enthusiastic, passionate Torontonians with stories we believe will resonate with our US audiences specifically.” Sounds like a smart plan to me. Many would-be travellers love to check out Tik Tok and Instagram pages before they book a trip, so why not use those influencers? Geographically, Read more
marketing
After more than two years of research, surveys and engaging Winnipeggers from a broad spectrum of backgrounds, Economic Development Winnipeg is excited to launch, Winnipeg: Made from what’s real. This new place brand, created in partnership with Travel Manitoba, will be used to market the city to the world and attract more talent, investment and visitors to the city. “Our mission is to make Winnipeg matter to those most likely to love it here and instill community pride in those who call Winnipeg home,” officials said. “There has always been a realness and sincerity to how Winnipeggers talk about this Read more
The Toronto tourism economy is rebounding strongly, but there are plenty of cautionary flags flying in the June breeze. I had a chance to sit down (virtually) the other day with Andrew Weir, Executive Vice President Destination Development for Destination Toronto, to talk about where the city is headed. Nobody’s popping the champagne corks just yet, but they might be thinking of what they might want to order at the LCBO when the time comes. “There’s absolutely a sentiment in the community now that we’re on the on-ramp back to that state of a thriving visitor economy,” Weir said. “I Read more
Tourism is rebounding strongly in cities across Canada. But most tourism officials say they’re not quite back to pre-pandemic levels, and that labour shortages could limit their ability to recover as quickly as they’d like. A review of tourism officials in several major Canadian cities, including Vancouver, Montreal and Calgary, finds municipal leaders are generally in a positive mood as Tourism Week in Canada kicks off. “Right now … the occupancy is strong,” said Karen Soyka, Vice President, Strategy & Business Development at Destination Vancouver. “What we have (for figures) is really up to March, and what we’re seeing is Read more
Switzerland Tourism is launching a consumer and trade promotion campaign in Canada from March 31 to June 30, 2022. One of Canada’s leading travel and tv personalities, Jean-Michel Dufaux, shows Canadians the best experiences in Switzerland. With the Swiss borders having been open to fully vaccinated Canadians for some time, and no testing required to enter the country, the moment is right to talk about booking travel. Pascal Prinz, Director for Switzerland Tourism in Canada, explains: “Fully vaccinated Canadians can travel to Switzerland and immediately enjoy the Swiss Alps, our boutique towns and our four language regions. No tests Read more
