VISIT FLORIDA invites Canadian travelers back to the Sunshine State. As impacted communities in Southwest Florida recover, VISIT FLORIDA has resumed its marketing initiatives in Canada highlighting the unaffected areas that are open and ready to welcome visitors from around the country. Tourism is Florida’s number one industry, contributing billions of dollars annually to the state’s economy. As Florida’s official tourism marketing corporation, VISIT FLORIDA plays a vital role in the state’s crisis response and recovery efforts, and communicating that Florida’s cities and regions including Clearwater, Miami, Orlando, Palm Beach, Pensacola and Tampa are eager to welcome travelers. VISIT FLORIDA Read more
marketing
Western Australia’s unique destinations and experiences are epitomized as “Walking On A Dream” in a new global tourism brand for the state launched this week by Tourism Western Australia. The “Walking On A Dream” campaign invites travelers to visit WA to explore the attributes that make the destination a wondrous, dreamlike place, including its extraordinary landscapes and one-of-a-kind experiences that inspire a sense of unparalleled freedom. Editor’s note: I had a FABULOUS trip to Western Australia in May of this year. Included on my tour was a visit with Josh Koomal, an aboriginal man who runs a tour company called Read more
Toronto is once again marketing itself in the U.S. as a great travel destination. The city has done okay with domestic travel, but U.S. visitors are key to Toronto’s tourism, as foreign visitors tend to stay longer and spend more than domestic visitors. The campaign is called “You Gotta See What We See,” and uses “enthusiastic, passionate Torontonians with stories we believe will resonate with our US audiences specifically.” Sounds like a smart plan to me. Many would-be travellers love to check out Tik Tok and Instagram pages before they book a trip, so why not use those influencers? Geographically, Read more
After more than two years of research, surveys and engaging Winnipeggers from a broad spectrum of backgrounds, Economic Development Winnipeg is excited to launch, Winnipeg: Made from what’s real. This new place brand, created in partnership with Travel Manitoba, will be used to market the city to the world and attract more talent, investment and visitors to the city. “Our mission is to make Winnipeg matter to those most likely to love it here and instill community pride in those who call Winnipeg home,” officials said. “There has always been a realness and sincerity to how Winnipeggers talk about this Read more
The Toronto tourism economy is rebounding strongly, but there are plenty of cautionary flags flying in the June breeze. I had a chance to sit down (virtually) the other day with Andrew Weir, Executive Vice President Destination Development for Destination Toronto, to talk about where the city is headed. Nobody’s popping the champagne corks just yet, but they might be thinking of what they might want to order at the LCBO when the time comes. “There’s absolutely a sentiment in the community now that we’re on the on-ramp back to that state of a thriving visitor economy,” Weir said. “I Read more
