The tourism folks in The Big Apple have a new idenitity, and a new campaign. At its annual meeting today (April 4), President and CEO Fred Dixon debuted the new name and brand identity of the city’s official destination marketing organization and convention and visitors bureau for the five boroughs of New York City: New York City Tourism + Conventions. The destination’s new brand system aimed at travelers from around the world includes a new brand strategy and comprehensive visual identity system comprising a new logo, color standards, typography, art direction and graphic elements. The debut of the new name Read more
