The tourism folks in The Big Apple have a new idenitity, and a new campaign. At its annual meeting today (April 4), President and CEO Fred Dixon debuted the new name and brand identity of the city’s official destination marketing organization and convention and visitors bureau for the five boroughs of New York City: New York City Tourism + Conventions. The destination’s new brand system aimed at travelers from around the world includes a new brand strategy and comprehensive visual identity system comprising a new logo, color standards, typography, art direction and graphic elements. The debut of the new name Read more
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The Canadian tourism industry, which accounts for one in ten jobs across the country, is expected to recover to 2019 levels a year earlier than previously forecast. In a study that will no doubt produce smiles on the faces of airline, hotel and restaurant workers from coast to coast and boost the number of jobs, Destination Canada’s new Fall Tourism Outlook says the country’s tourism sector is growing stronger and was given a boost by the recent lifting of COVID-19 restrictions. The study says leisure travel in Canada is now expected to recover to 2019 levels by 2024, one year Read more
Two of Europe’s most popular destinations are ending travel restrictions on Monday. Published reports say Switzerland’s State Secretariat of Migration (SEM) has lifted all entry restrictions that were put in place during the COVID-19 pandemic. “Switzerland is open,” said Pascal Prinz, Director for Switzerland Tourism in Canada. “We warmly welcome travel-starved Canadians to enjoy the fresh air of the Swiss Alps, discover our quirky boutique towns, and explore our four language regions. No tests, no certificate, no forms, and no quarantine are required in Switzerland. ” Prinz said Air Canada and SWISS/Lufthansa Group are ramping up their flight schedule to Read more
Beginning today, tourism businesses in Toronto, Mississauga and Brampton can apply for support through the Tourism Relief Fund (TRF) to expand and enhance visitor experiences. Destination Toronto is administering the program in its capacity as Regional Tourism Organization 5 (RTO5), working in close partnership with the City of Toronto, Tourism Mississauga, and the City of Brampton Tourism Office, on behalf of FedDev Ontario. Announced by the federal government in July 2021, the Tourism Relief Fund supports tourism businesses and organizations in adapting their operations to meet changing public health requirements, while investing in new products and services to attract visitors Read more
Canadian hotels are in the beginning of a “dramatic turnaround,” says Don Cleary, the president of Marriott Hotels Canada. I sat down with Cleary at the Ritz Carlton hotel in downtown Toronto today to talk about everything from the travel rebound to hotel renovations and labour shortages. We’re not back to early 2019 times just yet, but he says there’s definitely progress being made. “We’re beginning to see some encouraging signs,” Cleary said. “We are not out of the woods at all, but the last three to four weeks have been a dramatic turnaround. It’s like a light switch was Read more
