American travellers are feeling more jittery about travel. Again. After a two-month period of recovery, with the emergence of the Omicron variant, the coronavirus has struck back on travel sentiment and behaviours. A study by Destination Analysts finds that American travellers are feeling more anxious and less optimistic about the near-term. Openness to travel inspiration is at 59.7%, falling from 64.0% two weeks ago. In Destination Analysts’ Travel Marketing Sentiment Index, the impact of the Omicron variant is now apparent, although the declines have not dipped to the lows of the Delta-variant period. The study did not include Canadian results, Read more
